Hey, I’m MJ.

I’m a Creative (Art) Director who helps
brands connect with culture.

15+ Years of Art Direction

Have created many 360 campaigns for CPG, government and entertainment clients.
Social Strategy + Integration

I’ve got experience across all creative mediums, with a focus on social strategy, integrated campaigns, and
directing influencer talent.
Variety of Brand Experience

Brands include entertainment, retail, CPG, automotive, telecom, and public health sectors.

My Approach

Strategy First

I don’t believe in one-size-fits-all creative. My process starts by digging into the actual business problem to find the cultural hook that really moves people. I’m all about turning complicated brand hurdles into simple, high-impact stories that respect the audience while pushing the boundaries of modern design.

Culturally Grounded

I believe great campaigns should be a part of culture, not just an ad. My process is about finding the nuances that make a community tick and using them to create a unique digital love language. I aim for bold, trendsetting work that shifts a brand from just a service or product into a cultural staple that people actually want to talk about.

Integrated + Scalable

A great idea should work everywhere. I specialize in building 360° frameworks that scale across social strategy, influencer partnerships, and traditional media. My goal is to make sure every touchpoint, from a whispered audio cue to a massive outdoor campaign, delivers a consistent vibe and real results like better engagement and long term loyalty.

Social Media Work

Flamin’ Hot
(Dating app Integration)

Turned a major film premiere into a "digital love language" through custom-branded icebreakers on the #1 Latino dating app. The integration transformed promotional assets into essential tools for self-expression, resulting in over 1.2M impressions and 450K sticker activations.

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Del Real Foods
(CPG Awareness)

A fresh, social-first brand refresh that moved the product out of the kitchen and into the cultural conversation. By blending ASMR-style content with a strategic "sonic signature," we corrected brand pronunciation while driving a 10% YOY sales increase and a 4X ROAS for eCommerce.

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CalKIDS
(Influencer Campaign)

We built this campaign to give California’s youth a real financial head start. By partnering with high-impact influencers, we broke down the usual money barriers and hit 10M+ in total reach, blowing past enrollment goals for the state’s college savings program.

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